May 1 2010

Happy Loyalty Day!!!

According to 36 US Code § 115 May 1st is officially Loyalty Day!  The code states that “Loyalty Day is a special day for the reaffirmation of loyalty to the United States and for the recognition of the heritage of American freedom.”  On May 1st, all Government buildings are called upon by the president to display the United States of America flag and traditionally towns and schools will hold parades and celebrations. 

 To read more go to:

http://www.law.cornell.edu/uscode/36/usc_sec_36_00000115—-000-.html

http://en.wikipedia.org/wiki/Loyalty_Day


May 1 2010

Americans more loyal to brands, country than company

Read all about how Americans are more loyal to their soft drink brands and their country rather than the company they work for.  Then join the debate, already over 1,500 comments have been posted on this article.

http://news.yahoo.com/s/nm/20100429/lf_nm_life/us_loyalty_poll


Apr 7 2010

AD Week Article: The Marketing Grades for 2009

The recession was a brutal test for brands last year. A recap of a few who managed to get an A, such as Johnnie Walker, who is applying what undergrad taught us all, that “drinking is cheaper at home”

Read the article at http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i6914f3194e3fb193b9c23e969bf4d556


Apr 2 2010

Whose Loyalty is the Weakest: Consumer, Advertiser, or Investor Loyalty

Part of loyalty includes remaining faithful even when it may be disadvantageous. For instance, a loyal friend of yours may say “Don’t worry, I have your back,” meaning that your friend will, symbolically or even literally, make sure that you do not get blind sided. Regardless of what direction you are heading, a loyal friend will support you.

Recently, Google defied the Chinese governments desire to censor all internet activity by rerouting its Chinese search engine through Hong Kong to bypass the Chinese “Great Firewall”. A China Daily article titled, “Google’s Exit Is Not Exactly A Windfall Foe Baidu” by Wang Xing, discusses consumers and advertisers reactions to this event.

Not surprisingly, “many of the company’s domestic partners and advertisers were scared away on fears that Google’s sour relationship with the government might impact them.” Investors also shied away from Google. Fearing Google’s ability to earn revenue from China investor’s sold their shares. Google’s stock price ultimately dropped by about 9%. Granted Google’s stock price has bounced back, it is still below its pre-China ordeal price.

But consumer have stayed loyal to Google. “Figures from Alexa [Internet] show that most of the traffic from Google.cn has been picked up by Google.com.hk, of which user visits surged 2,056 percent over the past week.”

How loyal are your customers, your investors, and your advertisers or suppliers? Would they risk government repercussions to remain loyal to your business? Would they support your business during rough times? If not, what steps are you taking right now to build their loyalty?

Link: www.chinadaily.com.cn/bizchina/2010-04/02/content_9680226.htm


Mar 31 2010

Brand Loyalty For Life

Harley-Davidson is commonly cited as having one of the most loyal following of any brand.  A factory sponsored owners group called, Harley Owners Group (H.O.G.) has more than 1 million members and more than 1,400 chapters worldwide.  Harley enthusiasts regularly partake in group rides with Sturgis being referred to as “the granddaddy of all motorcycle rallies” as per Harley-Davidson’s website. 

Looking to capitalize on Harley-Davidson’s brand loyalty, Ford introduced an F-150 Super Crew Harley-Davidson edition pick-up truck fully detailed with prominently displayed Harley-Davidson logos.  Going one step further, many loyal fans have the H-D logo permanently tattooed. 

One blogger wrote, “People get tattooed for a variety of reasons, but a common desire is to honor something for which one has a deep and abiding reverence.”  Beyond a handful of companies, including Harley-Davidson, most companies do not instill such deep, devoted feelings.  However, as one blog, albeit one titled, “Ugliest Tattoos: The Gallery of Regrets” has  a webpage devoted to brand loyalty.  Companies such as Cheetos chips, Triscuit chips, Oreo cookies, Elmers Glue, Hamburger Helper, Converse All-Star, Newport cigarettes, Velveeta cheese, Cracker Barrel dinner, and Monster energy drink are all tattooed on at least one person. 

In looking for new engagement metrics, the “tattoo metric” may not be far from reality.  How many people would tattoo your company’s logo on their arm or back?  What does your answer say about the way your company is perceived by its constituents? 

Source: http://www.motorcyclistonline.com/calendar/122_0709_hog_members_adirondacks/index.html

Source: http://ugliesttattoos.com/tag/brand-loyalty/


Oct 5 2009

Why Loyalty Matters

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that’s a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

Read more at www.daxle.net


Sep 27 2009

Why Loyalty Matters Presentation at Fordham University

Fordham University, Schools of Business Session: Why Loyalty Matters

Want be a more successful leader, manager, employee, spouse, friend, citizen?

If you were to ask anyone what factor contributes most to being successful, you can be virtually certain that not one of them would mention loyalty. And that’s a problem.

Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

In their Why Loyalty Matters talk, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our success in all aspects of our professional and personal lives.

Participants learn:

How to leverage 10 relationship building blocks to shape your interactions at home and work
How managers can gauge and strengthen employees’ loyalty—and why they should
How to boost your company’s profits by finding and developing loyal customers
How to build a support structure of loyal friends and colleagues around you to ensure success
Making the connection between employee, customer, stakeholder, and my own loyalty

Date: Friday, October 9, 2009
Time: 6:00-7:00pm
Venue: Fordham University, Lincoln Center Campus
Lowenstein Building, 12th Floor
113 W 60th Street
New York, NY 10023

 
Speakers: Timothy L. Keiningham
Global Chief Strategy Officer
Ipsos Loyalty

Lerzan Aksoy
Associate Professor of Marketing
Fordham University

Luke Williams
Senior Project Manager
Ipsos Loyalty

 

http://www.ipsosloyalty.com/knowledgecenter/whyloyaltymatters.cfm


Sep 1 2009

Do You Know What Your “Relationship DNA” is?

Every one us has an inherent style of how we build relationships with others.  Recognizing it can help us capitalize on our strengths and use it to our advantage… It can also help us understand the areas where we can focus on.

Click here for free resources on how to discover your RELATIONSHIP DNA and make the most of it!

http://www.whyloyaltymatters.com/resources


Sep 1 2009

Midnight Chat With Joey Reynolds of WOR News Talk Radio

Joey Reynolds calls his show the “Seinfeld of Radio.”  He is a genuinely nice person and superbly interesting to talk to… Listen to our midnight chat with him and Myra Chanin about Turkey, Why Loyalty Matters and building relationships with people in our life!

http://www.wor710.com/pages/3600691


Aug 14 2009

Who are the most loyal citizens of Colbert Nation?

Proof of loyalty to the Colbert Nation!

http://www.youtube.com/watch?v=IBsk6Ev2uWY