Dec 2 2009

Interview with Wayne Hurlbert

Wayne Hurlbert, founder of Blog Business Success, a leading blog about current business topics, discussed why loyalty matters. 

 The entire interview is available as a free on demand podcast and can be downloaded here:

To find out why Wayne Hurlbert recommends Why Loyalty Matters “to anyone seeking a fresh approach to improving corporate productivity, employee engagement, customer satisfaction, and enhancing personal happiness,” read his full book review at:

Oct 27 2009

Perception is Reality

The last thing anyone would want is to jeopardize their job or relationship by creating a false reality with lies. Rachel Zupek, a writer for discusses ten common fibs told at work in her article, Should You Ever Lie at Work? “I’d be happy to,” “I was thinking the exact same thing,” and “Oh yeah, I’ve done that before” are three common fibs from Why Loyalty Matters that made Zupek’s top ten list. To see what other fibs are on the complete list go to

Oct 5 2009

Why Loyalty Matters

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that’s a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.


Sep 27 2009

Around Town



Reprinted with permission from The Free Press

Around Town by Mary Giuliano September 13, 2009 (Fernie, Canada)

Faith has been a constant in my life yet recently when asked how I start my day as I replied “with prayer” I realized that I had just set myself up for criticism.

Prayerful people should have attributes of a saint but reality tells me I’m far from that designation.

But a routine of scripture readings with petitions for help and guidance is equivalent to a good meditation that is definitely good for spiritual, emotional and physical health.

This introspection resulted from a conversation with a retired attorney who casually told me he’d begun his professional life as a devoted Roman Catholic monk. After six years he left disillusioned holding the belief the Bible wasn’t the word of God and wondering if God even existed.

So what brings an individual from a deep place of Faith to having none? Could it be that Faith really is a choice?

The Catholic missal says “We choose to believe, this involves risk, to believe in nothing is a form of death, to risk nothing is to die as a human being.”

A book titled “Why Loyalty Matters” has caused a lot of thought as well. “Loyalty”, say authors Timothy Keiningham and Lerzan Aksoy, “like any virtue can go too far and become toxic but it’s still an important fundamental value of life.”

Society has become less loyal today but research finds people believe they are loyal but are surrounded by not so loyal friends. The authors say that if we don’t find our friends to be loyal “odds are that we arent either.”

In the workplace long time workers are no longer valued. Companies going through tough times downsize and layoff although it has been proven that in the long run companies downsizing rarely realize the “cost savings or efficiencies despite the corresponding pain to customers and employees.”

Regarding loyalty in politics, government is successful when those entrusted with the honor of representing people work for the betterment of society, “compromise and honest discourse are the nature of political life, politicians shouldn’t practice extreme partisanship. Adding that sometimes loyalty to a group or cause can become evil, “never, ever ignore your moral compass.”

About religion, “emphasis on religious differences has led to some of mankind’s greatest sins such as the desire to root out heretics and to convert or eliminate heathens that ultimately led to an out group brutality. All too often, we have just enough religion to make us hate, but not enough to make us love one another.”

In ending the authors state, “The most valuable thing you can give is not money. It’s you. There’s nothing more powerful than the human will, nothing more precious than the human spirit.

Through loyalty, we literally invest that will and spirit to create something greater than we can achieve alone.

Loyalties are signs of the types of people we choose to be, the foundation of our character; demonstrating what we value, believe and what we want our world to be.”

And so I choose loyalty to faith, family, friends and community.


© Copyright 2009,


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Aug 4 2009

Is the recession killing worker loyalty?

Here is an interview with Gary Baumgarten of Paltalk

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Jul 29 2009

What if your co-worker is stealing your ideas?

If you are smart and have consistently good ideas, then it opens you up to having your ideas stolen by conniving co-workers. Especially if you are new and don’t know office politics,” says Lerzan Aksoy, professor at Fordham University and co-author of the book Why Loyalty Matters.  How can you protect yourself against such situations?

Jul 29 2009

Smart Planet: Loyal or lucrative customers may not be the most profitable customers

A few years back, the head of a business intelligence tools vendor that served the banking sector made an interesting revelation to me about what some of his banking customers were learning. While they all had chased the high-income, high-deposit customers to increase profits, analysis of their revenue streams showed an entirely different picture: that their most profitable customers came from the lower income, lower-deposit end of the scale. How is this so? Because these people had to pony up fees for overdrafts and not meeting minimum balances and so forth.

Jul 24 2009

News from Good Morning America’s Tory Johnson’s Web site — Women For Hire

The reality is that our relationships equal our personal happiness and our professional success. As managers, our success depends upon getting the most out of the people in our organizations, and building relationships with our customers. And for us as individuals, everything we want to achieve in life is going to be accomplished with and through our relationships with others.

The glue that binds our relationships together is loyalty.  Read more about why loyalty is important… Even at a time when companies fire even the most loyal employees – people who truly sacrificed for their companies.

Jul 24 2009

How Can Recognition in the Workplace Create Loyalty?

We are usually very quick in criticizing others but not very good at recognizing the things they do for us, completmenting them or even patting them on the back for their great work.  Our dear friends Chester Elton and Adrian Gostick and authors of the bestselling book the Carrot Principle have their recet newsletter out.  How does recognition and reward link to we as employees feeling more loyal to the company we work for?  Check out the newsletter.

Jul 22 2009

Why a Customer isn’t always a profitable one – Wall Street Journal

A lot of companies look at customer loyalty the wrong way.

Without question, loyalty is important. Loyal customers hang on for years, devote a larger share of their wallet to the company, and recommend the company to their friends. Customer loyalty, in short, helps drive profits.

But what too many companies fail to understand is this: Loyalty does not always equal profits. In fact, many companies don’t know how to recognize—and thus encourage—the kind of customer loyalty that’s really worth having.