Jul 22 2009

Can customer loyalty be a bad thing? Definitely!

Check out our article on the topic on Harvard Business Online.


May 22 2009


We are so glad you have decided to share your thoughts and ideas with us and others. In addition to providing information about our book, “Why Loyalty Matters”, this blog will provide a wealth of information on all matters related to loyalty, as well as us and our work in the field. Please visit us frequently. We want to hear what you think!

Book Cover