Oct 27 2009

Perception is Reality

The last thing anyone would want is to jeopardize their job or relationship by creating a false reality with lies. Rachel Zupek, a writer for careerbuilder.com discusses ten common fibs told at work in her article, Should You Ever Lie at Work? “I’d be happy to,” “I was thinking the exact same thing,” and “Oh yeah, I’ve done that before” are three common fibs from Why Loyalty Matters that made Zupek’s top ten list. To see what other fibs are on the complete list go to


Oct 13 2009

How Churches Can Get The Answer They Want By Changing The Question They Asked

William Lawrence, Dean and Professor of American Church History at the Perkins School of Theology within Southern Methodist University, presents the argument that “denominational loyalty has gone the way of brand name loyalty in the market place,” as pertaining to the increasing number of Americans who change denominations or who classify themselves as “nones,” people who do not associate with a religion. Dean Lawrence points to the fact that when a Methodist family moves to a new city they may not seek a Methodist church, but rather seek a church based on their “self-perceived needs, desires, wants, and lifestyles.” If people loyalty remains, then this trend can be reversed. Professor Philip Kolter, acclaimed as “the world’s foremost expert on the strategic practice on marketing,” defines four patterns of loyalty behavior. First, there are the “Hardcore Loyalists,” who consume only one brand (or denomination). Second, there are the “Softcore Loyalists,” who consume two or three brands. Next, there the “Shifting Loyalists,” whose loyalty moves from one brand to another. Finally, there are the “Shifters,” who have no loyalty and constantly look for bargains or variation. As long as people remain in one of the first three categories (Hardcore, Softcore, or Shifting Loyalists) then this trend can be reversed. It is when people fall into the last group, Shifters, that there is a true problem.

From a corporate stand point this trend can viewed as a “share of wallet” dilemma. It is not advantageous to capture 100% of consumer’s consumption, of a consumer with minimal consumption. Rather, it is much more advantageous to capture 50%, or a share, of a consumer with heavy consumption, or service usage. Thus, as long as people remain loyal, even to a small degree, there is still hope.

By viewing the trend from the “share of wallet” methodology, the question now becomes, “How can churches increase their share of consumption?”

William Lawrence’s original posting can be found at http://religionblog.dallasnews.com/archives/2009/09/why-are-fewer-americans-identi.html

Oct 5 2009

Why Loyalty Matters

If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that’s a problem. Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

Read more at www.daxle.net