AD Week Article: The Marketing Grades for 2009
The recession was a brutal test for brands last year. A recap of a few who managed to get an A, such as Johnnie Walker, who is applying what undergrad taught us all, that “drinking is cheaper at home”
Read the article at http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i6914f3194e3fb193b9c23e969bf4d556