Sep 27 2009

Why Loyalty Matters Presentation at Fordham University

Fordham University, Schools of Business Session: Why Loyalty Matters

Want be a more successful leader, manager, employee, spouse, friend, citizen?

If you were to ask anyone what factor contributes most to being successful, you can be virtually certain that not one of them would mention loyalty. And that’s a problem.

Grounded in the most comprehensive study of loyalty ever conducted, Why Loyalty Matters proves that when it comes to business success, relationship success, and even our overall happiness, loyalty is the difference maker.

In their Why Loyalty Matters talk, renowned loyalty experts Timothy Keiningham and Lerzan Aksoy draw from the most comprehensive study of loyalty ever conducted, the landmark Ipsos Loyalty Study, to show why loyalty is critical to our success in all aspects of our professional and personal lives.

Participants learn:

How to leverage 10 relationship building blocks to shape your interactions at home and work
How managers can gauge and strengthen employees’ loyalty—and why they should
How to boost your company’s profits by finding and developing loyal customers
How to build a support structure of loyal friends and colleagues around you to ensure success
Making the connection between employee, customer, stakeholder, and my own loyalty

Date: Friday, October 9, 2009
Time: 6:00-7:00pm
Venue: Fordham University, Lincoln Center Campus
Lowenstein Building, 12th Floor
113 W 60th Street
New York, NY 10023

Speakers: Timothy L. Keiningham
Global Chief Strategy Officer
Ipsos Loyalty

Lerzan Aksoy
Associate Professor of Marketing
Fordham University

Luke Williams
Senior Project Manager
Ipsos Loyalty